The XX Factor

It’s a Baby Woman

If you’re reading this you already know that Double X , the new magazine from Slate Group , about “what women really think” launched today. Double X inherits a legacy of women’s content that spanned decades of comfort food factories such as Ladies’ Home Journal (“Can this marriage be saved?”), McCall’s , and Redbook , then spawned junior versions Seventeen , Glamour , and Mademoiselle (featuring David Newman and Robert Benton’s advice column, “Man Talk”), before blossoming into the original womyn’s periodical, Ms. Magazine , co-founded by the glorious Gloria Steinem in 1971. The many prosaic and pugnacious periodicals with chick mastheads that followed (including, notably, Bitch ) offered readers observations, news, tips, and warnings to navigate the brave new world of brave new women. Today, with the immediacy of the blog from which it grew , Double X takes publishing perspectives on how women think to its next iteration . I can’t wait to watch and chime in as the newest forum comes of age.