Brow Beat

Here’s a Slightly Longer Version of the Frustratingly Short Mary Poppins Returns Teaser That Aired During the Oscars

Emily Blunt in Mary Poppins Returns.
Ok, hold on this for juuuuuuust a little longer.

In an ominous portent of Advertising Things to Come, Disney aired a 30 second teaser for Rob Marshall’s upcoming film Mary Poppins Returns during the Academy Awards, promising a fuller version online. Here’s the ad, which features Emily Blunt as Poppins and Lin-Manuel Miranda as Jack:

Wow! It’s an amazing appetizer for a slightly longer main course consisting of essentially the same shots. So here’s how that went:

That extra 60 seconds makes all the difference.

Matthew Dessem is Brow Beat’s nights and weekends editor and the author of a biography of screenwriter and director Clyde Bruckman.