Brow Beat

Saturday Night Live Introduces Next, The Antiperspirant for Men in the Age of #MeToo

Saturday Night Live ran a commercial for a deodorant whose time has come this week, as Will Ferrell, Kyle Mooney, and Alex Moffat teamed up to pitch Next, the only antiperspirant tough enough to handle Weinstein-style public disgraces. Whether you’re a high-powered sexual-harassment-crazed businessman like Ferrell, a high-powered sexual-harassment-crazed comedian like Mooney, or even a high-powered sexual-harassment-crazed actor like Moffat, Next promises to get you through human resources meetings, press conferences, and uncomfortable elevator rides without breaking a sweat. The highlight is Moffat’s smarmy actor, who needs “an antiperspirant that’s going to keep working with me, because no one else will.” His Francoesque response to a red carpet question about allegations of sexual misconduct belongs to the ages:

Lots of women are brave, but this one is, um, a liar. And no comment. 

There’s also a nice Easter egg in the product shot toward the end: in addition to “Original” scent, Next comes in “New Years,” “Grey Area,” and “College Party.” It might seem absurd to market a product to the Harvey Weinsteins of the world, but it’s only a matter of time before deodorant companies figure out what corporate intelligence firms like Black Cube and superlawyers like David Boies already know: there’s a lot of money in it! Still, if Next were a real product, it would be more of a public service than a cynical cash-in. After all, the only thing worse than a Harvey Weinstein is a Harvey Weinstein who is positively dripping with sweat.

One more thing

You depend on Slate for sharp, distinctive coverage of the latest developments in politics and culture. Now we need to ask for your support.

Our work is more urgent than ever and is reaching more readers—but online advertising revenues don’t fully cover our costs, and we don’t have print subscribers to help keep us afloat. So we need your help. If you think Slate’s work matters, become a Slate Plus member. You’ll get exclusive members-only content and a suite of great benefits—and you’ll help secure Slate’s future.

Join Slate Plus