Brow Beat

Well Here Is an Amazingly Timed New Spot for Allied, Starring Brad Pitt and Marion Cotillard

Here’s a brainteaser: What do you do when the star of your action-packed, WWII-set romantic thriller is in the headlines for a high-profile divorce—possibly, so the gossip mill says, because of an on-set affair with the other star of your action-packed WWII-set romantic thriller? Well, if you’re Paramount, you release a new spot for your action-packed WWII-set romantic thriller, filled with plenty of shots of the two canoodling and smooching it up.

Sure enough, Robert Zemeckis’ Allied, which stars Brad Pitt and Marion Cotillard, got a new, 60-second promotional spot today, and with lines like, “They’re watching us, now kiss me,” it is either the best coincidence ever or a stroke of marketing genius. Our money’s on the latter.

Allied hits theaters Nov. 23.