Brow Beat

Watch David Schwimmer Say “Juice” Over and Over on The People v. OJ Simpson

The People v. OJ Simpson has many casting gems, but David Schwimmer’s Robert Kardashian might be the most mystically effective of all. Schwimmer’s turn as the late Kardashian patriarch and onetime best friend to O.J. Simpson seemed certain to fail, but he’s emerged as an unlikely emotional rock in the ensemble.

Still, he is David Schwimmer, and so every time he yells “Juice!”—Kardashian’s favorite nickname for O.J.— we can’t help but giggle. In the video above, editor Nicholas Martin expertly collects Kardashian’s every wistful cry in the series, and if the result isn’t enough to get you watching the show, nothing will be.   

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