Brow Beat

The Video for Grimes’ New Single, “Kill V. Maim,” Is Hypnotic, Bonkers

Grimes, aka Claire Boucher, left her musical mark in 2015 with the fall release of her widely-acclaimed album, Art Angels, and its poppy lead single, “Flesh Without Blood/Life in the Vivid Dream.” Not to be silent for long, everyone’s favorite genre-fluid, multi-talented Canadian curiosity has returned with a bonkers new video for the album’s second single, the darker-sounding “Kill V. Maim.”

The video opens with Grimes and friends speeding through a neon cityscape in a car that, but for the hot pink finish, might’ve been a loaner from Mad Max. From there, we cut to a vacant subway platform where the group, dressed for either Mardi Gras or Halloween, shows off some jerky dance moves. Before long, we’re dropped into a massive rave, and then an abandoned warehouse where the track’s propulsive bass-and-snare combo briefly drops back and our suddenly winged songstress shepherds us through the song’s soft-by-comparison bridge. The calm is short-lived: by video’s end, the ravers are back, ecstatically raving again—only now, they’re covered in blood and somehow no worse for the wear.