Five years after 21, Adele has finally released a new song—that is, 29 seconds of a new song. Her follow-up album is due in November, but she teased a new single during a commercial break for UK’s The X-Factor. The video begins with a plaintive “Hello, it’s me. I was wondering if after all these years you’d like to meet…” while black and white lyrics flash and fade across the screen. It is classic Adele: restrained but passionate, like the quiet before a storm of emotions.
It might be a less-than-half-a-minute clip, but the hashtag #ADELEISBACK (yes, in all caps) immediately exploded on Twitter.