Brow Beat

The Honest Trailer for Iron Man Shows Just How Refined the Marvel Movie Formula Has Become

With 11 Avengers movies in the Marvel Cinematic Universe, and with Ant-Man on the way, it’s hard to remember a time when these films weren’t a box office institution. But, as the latest Honest Trailer recalls, Iron Man was the one that started it all, and the first sign that “Marvel can build a franchise around just about anybody … except the Hulk.” The video is pretty exhaustive in its tabulation of Tony Stark’s failures—mainly how many times he’s built technology that ends up being used against him. It also makes the fair point that all these movies do generally follow a certain formula fairly closely. But, let’s be honest, who doesn’t love watching Robert Downey Jr. “basically act like himself until someone says cut”?

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