The Moment

Seth Godin on Increasing Tension, Scaling Expectations, and Buzzer Management

The best-selling author and entrepreneur hasn’t found his next passion project yet. But he’s not beating himself up about it.

Seth Godin

Seth Godin.

Photo illustration by Lisa Larson-Walker. Photo by Brian Bloom.

Listen to this episode of The Moment with guest Seth Godin:

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This week on The Moment, Brian Koppelman welcomes a return guest, Seth Godin. The New York Times best-selling author and entrepreneur joins us to discuss his latest project, altMBA, and the process of searching for his next piece of work. Also, the two discuss the comfort people find in gatekeepers, the importance of increasing tension to keep your work on the cutting edge, and how big expectations can lead to big differences.


Plus, Seth introduces his concept of “buzzer management” and how we need to press the buzzer before we know the answer to jump ahead in business and in life.

Topics this week:

The altMBA
Seth Godin’s Freelancer Course at Udemy
Seth Godin’s blog
Harvard Business School
The Moment with Seth Godin from 10/7/14
The Dip by Seth Godin
Do Over by Jon Acuff
Brian Koppelman’s blog
Here’s to the Dreamers, a video by the Academy of Motion Picture Arts & Sciences
Stanford Graduate School of Business
Seth Godin action figure
What to Do When It’s Your Turn (And It’s Always Your Turn) by Seth Godin
Leap First by Seth Godin
The tragedy of small expectations (and the trap of false dreams),” a blog post by Seth Godin

People this week:

Seth Godin
Norm Macdonald
Jon Acuff
Amy Koppelman
Jill Soloway
Amanda Palmer
Steven Pressfield
Bill Gross
David Sedaris
Tom Rath
Bruce Springsteen

Twitter: @briankoppelman
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