Brow Beat

Paul Stanley’s Lost Folgers Commercial Is Finally Online, and It Is Hilariously Bad

KISS co-founder Paul Stanley filmed a commercial for Folgers in 2000, but it never aired. Fourteen years later, the clip has resurfaced online; in it, Stanley, sans makeup—well, sans KISS makeup, anyway—sings passionately about the joys of instant coffee against the backdrop of a trapeze artist under a circus tent.

It’s about as good as that sounds, i.e., hilariously, almost endearingly, terrible.

(Via Stereogum.)