Brow Beat

IKEA’s Shining Spoof Admits Its Stores Can Feel Like the Overlook Hotel

IKEA’s megastores are known for their unsettling, maze-like design, where couples bicker endlessly over plates and curtain sets while struggling to find the exit. Now, in a new ad from IKEA Singapore, the furniture company seems to be poking fun at its reputation, by doing a spin on Stanley Kubrick’s The Shining.

Perhaps they were inspired by last year’s brilliant IKEA parody that imagined the shopping experience as akin to the lost-in-space conundrum of Gravity? Either way, it’s certainly true that anyone who’s ever gone to their local IKEA store knows that it can feel reminiscent of the Overlook Hotel.