If we are what we Google, then Google Hot Trends —an hourly rundown of search terms “that experience sudden surges in popularity”—is the Web’s best cultural barometer. Here’s a sampling of today’s top searches. (Rankings on Hot Trends list current as of 10 a.m.)
No. 1: “Cash for Clunkers.” The Obama administration’s Car Allowance Rebate System (colloquially known as the “cash for clunkers” program) begins today, although NPR reports that some dealerships have already jumped the gun. The program allocates $1 billion to be distributed across the country to Americans who are willing to trade in their old gas guzzlers for more energy efficient cars. Visit cars.gov for the full guidelines before November 1 st , when the funding for the program runs out.
No. 15: “Emma Watson Died.” Googlers seem misguided this morning: Emma Watson is not, in fact, dead. She did, however, recently confirm that she was going to Brown and not, as the Daily Mail reported , Columbia.
No. 72: “Jay Z Run This Town.” Jay-Z released today his much anticipated single, “Run This Town,” from his upcoming album “Blueprint 3.” The track was originally supposed to feature Drake, but now includes the one-two punch of Rihanna and Kanye West. Yesterday, Jay-Z announced that he would be making his first U.S. festival appearance this summer filling in for the Beastie Boys at All Points West after it was announced that Adam Yauch had cancer .
Photograph of Emma Watson courtesy of MAX NASH/AFP/Getty Images.