Brow Beat

Today’s Google Trends: What the Hell Is “Pedamundo”?

If we are what we Google, then Google Hot Trends an hourly rundown of search terms “that experience sudden surges in popularity”— is the Web’s best cultural barometer. Here’s a sampling of today’s top searches. (Rankings on Hot Trends list current as of 10 a.m.)

No. 28: “digital converter box.” If you’re Googling this, chances are you woke up to find your TV has gone snowy. Congratulations: You live in one of the more than 1 million homes that are unprepared for today’s digital TV switchover ! ( Slate ‘s Farhad Manjoo explains what just happened to your TV, and why you should be happy about it.)


No. 59: “Banksy.” No, bloggers haven’t uncovered the infamous graffiti artist/trickster’s identity ( though not for lack of trying ). All this Googling is related to Banksy’s new show , which opens tomorrow in Bristol, U.K. It’s the biggest exhibition yet for the artist who once sold a painting titled “I Can’t Believe You Morons Actually Buy This Shit,” and in typical Banksy fashion, no one knew about it until the day before its opening.

No. 62: “Pedamundo.” Yesterday, singer/songwriter John Mayer coined this word for a made-up holiday that consists of “7 days apologizing for the year’s indiscretions, culminating in a nice garden salad.”  Less than 24 hours after Mayer posted it to his Twitter account (followers:1,299,783) “pedamundo” is strongly trending on both Google and Twitter. The Wikipedia entry for ” pedamundo ” has already been written and deleted (stated reason: “does not indicate the importance or significance of the subject”), but there’s no Web site , yet.