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Can Wiki Travel?

Touring Thailand with only the Internet as my guide.

The last time I went to Thailand, I did something daring. No, not eating ants, boxing with ladyboys, or getting cheap plastic surgery. I went without a guidebook. No Lonely Planet, no Rough guide, not even a skimpy Fodor’s or Let’s Go. Instead, I trusted my fate to the World Wide Web. The result was very nearly a disaster.

I went guidebook-free with some trepidation. Since my teenage years, Lonely Planet has been my traveling security blanket. Yes, the guides can be grumpy and self-righteous, and are so popular that they can turn any lost town into a grungy backpacker mecca. But Lonely Planet faithfully led me across Eastern Europe as a teenager and around East Asia thereafter, and I remain grateful. Going without felt like packing no underwear—potentially liberating but a little unnerving.

The Internet has long been terrible for travelers—full of sham sites designed to lure visitors to selected hotels, or, in Thailand’s case, go-go bars. But recent years have seen the rise of a new kind of travel site, based on the user-generated content model of Wikipedia. As a confessed Wikipedia addict, sometime contributor, and true believer, I loved the idea.

The most developed Wiki-style travel site is Wikitravel. Started in 2003, it uses the same software as Wikipedia but is owned by a different company. (Two others, World Wikia and World66, are weaker.) The idea of Wikitravel is that everyone is potentially a travel writer. If you’ve been to the Palau Islands or Goleta, Calif., you are as likely to have a great travel tip as anyone else. Wiki software, moreover, is arguably even better suited for creating a travel guide than an encyclopedia. To explain rocket science, you need to know some. But the very first Lonely Planet, Across Asia on the Cheap, just rendered the experience of two Australian backpackers traveling slowly from London to Sydney in the 1970s. The Let’s Go books are similarly idiosyncratic, written by sunnier Harvard undergrads who putter around their assigned continent. (The dirty secret is that these student-writers often use Lonely Planet as their guidebook.)

So, the innovation of Wikitravel—”built,” the site says, “with the spirit of sharing knowledge that makes travel so enjoyable”—is to create a guidebook written by millions, not a select few. You’d have to be a regular sourpuss to hate the idea. But actually using Wikitravel is another story.

My plan for this trip to Thailand was based on a somewhat corny vision: I wanted to climb a limestone cliff with my bare hands and look out at the ocean below, while pursuing a mind empty of stray thoughts. That meant I had three basic questions: Where can I find rock climbing in Thailand? What kind of people go there? And where can I stay? On all three questions, Wikitravel failed to deliver—in part because it’s still new but also because, ironically, Wikitravel fails to capitalize on the full potential of the Web.

I knew from a friend that Thailand has two main options for beach rock climbing. Railay Beach, in Krabi province, is the most famous climbing area in Thailand. The Phi Phi islands, the setting of Leonardo DiCaprio’s The Beach, also have suitable cliffs, albeit with fewer routes. But how to choose between them?

A problem with Wikitravel is that it has a rule called “Be Fair,” which is similar to Wikipedia’s goal of presenting a “neutral point of view.” That sounds great, but it’s not really what you want in a guide. Wikitravel is too vague: Phi Phi, it said, “has a good vibe” but is “rapidly becoming less and less attractive.” Railay it described as “a rock climbing hot spot, attracting climbers from all over the world.” Neither of those descriptions, to my mind, did enough to exclude the possibility that my destination would also be “a favorite of naked German package tourists.”

But the more serious problem was accommodation listings. This may be the Achilles’ heel of Wikitravel’s all-volunteer model. It’s no fun visiting and ranking dozens of grimy hostels and boring hotels, especially when you’re on vacation. Consequently, listings were sparse. For Railay’s Tonsai beach, Wikitravel listed but two places to stay. For Koh Phi Phi, three places for the entire island. Wikitravel Bangkok, astonishingly, had no listings at all. Help!

That’s when another difference between Wikitravel and Wikipedia hit home. If you’re like me, you use Wikipedia to look up errant stuff you hear about randomly, like the band the Hold Steady or the last mission of the Battleship Yamato *. But you don’t actually rely or depend on Wikipedia, any more than you relyon Michelle Malkin’s views on Iraq. If Malkin or Wikipedia are wrong, no big deal. If Wikitravel’s wrong, you’re sleeping on the streets.

My Web travel project was on the verge of complete meltdown until I chanced on a different, and also mostly free, site named Travelfish.org. Unlike Wikitravel, Travelfish is a professionally written site, but it prominently features sections for volunteer feedback. It only covers Laos, Vietnam, and Thailand. But Travelfish is good.

Travelfish serves as a reminder that sharp writing, not neutral points of view, is what makes a guide useful. Here’s how Travelfish describes Tonsai at Railay:

The vibe here is mellow, introspective, and slow-paced. … Let’s put it this way—two popular bars here are called Chill Out and Stoners. Pictures of Bob Marley abound. What, do we gotta spell it out for you?

Nope! I get it. Burner/hippie vibe, clientele possibly weak on hygiene, a place where people like to get high. That’s the kind of thing that either you like or hate, but at least you know.

How about Phi Phi?

A paradise lost. … Old school travellers may well loathe what they see when they get off the boat, but when all is said and done, the natural beauty of the island is still there to be enjoyed …

How about Patong, a popular resort town in Phuket?

Call us killjoys, but this place is a hole. … A truly ugly tapestry of the surreal, debauched and depraved.

Now that’s advice I can use.

Travelfish also had extensive accommodation listings—unlike Wikitravel—since it pays people to do the annoying work of visiting hotels. What makes the accommodation reviews even stronger is that Travelfish encourages individualized feedback from its readers, comments that function rather like the user reviews on Amazon.com. And these comments are most useful when they say: “You’re wrong, Travelfish: This place sucks.” For example, Travelfish loves a place on Koh Phi Phi called “Tropical Garden Bungalows”:

The bungalows here get the aesthetics just right. They’re rustic without being shabby, made of teak wood, spacious and full of that “bungalow in the jungle” atmosphere.

But here’s what one former guest had to say:

pool half full of stagnant water. could hear every word of conversation in next bungalow. toilet that leaked all over bathroom. strange place. avoid.

If Wikitravel contained that kind of commentary, along with real photos of places people have stayed, it would be twice as useful as it is today. In Wikitravel’s defense, its operators probably fear that if the site invited users to post strong opinions, it might quickly sink into flame wars over whether Khao San Road is a charming open-market street or a debauched tourist gutter. And Wikitravel is striving for something greater than the amicable give-and-take on Travelfish: The creation of one definitive assessment that reflects the overlapping consensus of many different types of people.

Fair enough, but to my mind, that’s an encyclopedia or a constitution, not a travel guide. Useful travel writing is all about accurate information paired with stark opinion, not consensus or deliberative democracy.

In the end, my trip was saved by Travelfish. (I made it both to Koh Phi Phi and Tonsai beach). But is it time to put away the guidebooks for good? I’m not so sure. Yes, I was happy with Travelfish. But not happy enough to remain entirely faithful to the Web. About halfway through the trip, I ran into a bookstore, grabbed Lonely Planet Thailand, and hurriedly paged through it, eyes bulging slightly. I just had to know what I might be missing.

Correction, April 9: This piece originally misspelled the name of the Battleship Yamato. (Return to the corrected sentence.)