Business Insider

This Company Is Suing Because It Thinks Snapchat Ripped Off Its Eyeball Logo

Snapchat’s Spectacles vending machine (left) and the Eyebobs logo.

Photo illustration by Slate. Images by Snap Inc, Eyebobs.

This post originally appeared in Business Insider.

Snapchat’s parent company, Snap, is being sued over the eyeball logo featured on Spectacles vending machines.

Glasses brand Eyebobs is claiming trademark infringement in a lawsuit filed in Minnesota federal district court. The company claims it registered an eyeball logo in the US in 2008.

A second eyeball logo against a yellow background was registered in August last year.

Eyebobs is claiming trademark infringement, false designation of origin, and deceptive trade practices.


The eyeball in question features on the vending machines Snapchat has dotted around the U.S. to dispense Spectacles. The logo also featured prominently on a dedicated Spectacles pop-up store in New York.

Eyebobs claims the similarity between the two eyeballs will “cause confusion” among customers and damage its business. The brand not only wants Snap to stop using the offending eyeball, but to hand over an unspecified amount of money “to be proven at trial”.

Snap has yet to response to a request for comment.

It isn’t clear that Snap will take the claim seriously. A number of companies are trying to sue the company for infringements, with Canadian firm Investel filing a claim in August over Snapchat’s geofilters, and Snap Interactive trying to prevent the rebrand to Snap.

Now Watch: 9 iPhone tricks that will make your life easier in 2017