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Beyoncé’s “Formation” Gave Red Lobster a Huge Bump in Sales

Beyonce performs onstage during the Pepsi Super Bowl 50 Halftime Show on February 7 in Santa Clara, California. 

Photo by Matt Cowan/Getty Images

This post originally appeared on Business Insider.

Red Lobster’s sales soared 33 percent on Sunday, one day after Beyoncé released a new song mentioning the seafood chain.

“We’re calling it the Beyoncé bounce,” Red Lobster spokeswoman Erica Ettori told Business Insider.

In the song, called “Formation,” Beyoncé refers to Red Lobster as a reward for sex.

She released the song on Saturday and then performed it during the the Super Bowl halftime show on Sunday.

Red Lobster says it trended on Twitter for the first time in history following the song’s release. The brand was mentioned on Twitter about 300,000 times over the weekend, including 42,000 times in a single hour, according to the company.

Some restaurants have been offering special Beyoncé-themed drinks, such as a “Bey Breeze,” to celebrate.

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