You Don’t Have to Suffer Through Ads on Hulu Anymore

The new plan option is front and center on Hulu’s homepage.

Screenshot of Hulu

The most frustrating thing about Hulu has always been the ad structure, because even if you paid $7.99 per month for “Hulu Plus,” you still had to watch ads. Compared with other monthly streaming options like Netflix (starting at $7.99 per month) and HBO Now ($14.99 per month), which don’t show ads, this seemed like a raw deal. But Hulu is finally rectifying the situation … for a price.

Starting Wednesday, Hulu is offering a commercial-free subscription for $11.99 per month. The $7.99 plan will still exist, and Hulu notes that at this tier users still see “fewer commercials than scheduled television.” But anyone who has watched the DailyBurn ad eight times in a row probably doesn’t feel like they’re being spared.

The New York Times reports that Hulu has roughly 9 million paid subscribers, compared with Netflix’s 21 million in the U.S. In a press release, Hulu CEO Mike Hopkins said, “Many of our customers have asked us for a commercial free option.”

It looks like Hulu has only mediocre movie additions for the month of September, but for people who have a bunch of favorite shows on Hulu, ad-free is going to be a big plus.