Business Insider

This Is Where Most of Disney’s Money Comes From

Mickey’s loaded.

Photo by Ye Aung Thu/AFP/Getty Images

This post originally appeared in Business Insider.

It’s an exciting time for Disney. With a flurry of successful superhero movies, the animated juggernaut Frozen, and new Star Wars movies on the horizon, things are looking up. Meanwhile, the company’s stock is up around 500 percent since 2009. But where does Disney’s money really come from?

As you’ll see in the graphic below, the Walt Disney Studios films actually account for a fairly small percentage of their revenue.

Chart by Mike Nudelman/Business Insider

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