Business Insider

Can You Really Assemble Ikea’s New Furniture in Five Minutes?

This video originally appeared on Business Insider.

Ikea recently unveiled a new line of furniture called Regissör. The company claims it takes less than five minutes to assemble, and they even released a video showing someone putting together a bookcase in 3½ minutes.

To test this five-minutes-or-less claim, we bought three IRegissör bookcases and got three Business Insider staffers to each assemble one. Watch what happens.

Additional camera by Justin Gmoser.

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