Pinterest wants to help women plan their weddings, as it told users in an email blast on Wednesday. Too bad many of them were single.
“You’re getting married!” the email opened excitedly. “And because we love wedding planning—especially all the lovely stationery—we invite you to browse our best boards curated by graphic designers, photographers and fellow brides-to-be, all Pinners with a keen eye and marriage on the mind.”
Some took the email with good humor. But needless to say, not everyone was amused.
Pinterest’s faux pas follows a similar error from online photo site Shutterfly in May. In that slip-up, the company touched a nerve when it accidentally congratulated scores of women without babies on their new arrivals.
Update, Sept. 4, 2014, 4:15 p.m.: Pinterest emailed us the following statement about its marketing mishap:
Every week, we email collections of category-specific pins and boards to pinners we hope will be interested in them. Unfortunately, one of these recent emails suggested that pinners were actually getting married, rather than just potentially interested in wedding-related content. We’re sorry we came off like an overbearing mother who is always asking when you’ll find a nice boy or girl.