Meet Taco Bell’s Latest Invention—The Fiery Doritos Locos Taco

In contrast to Apple’s move into boring let’s-give-money-to-shareholders territory, Taco Bell believes it can keep growing by investing in innovation specifically by devising ever more ways to combine Doritos with Taco Bell taco fillings.

Today the company released to the media this image of its latest invention—the Fiery Doritos Locos Taco. It’s coming to stores on August 22. Now interestingly as best I can tell “fiery” is not an actual Doritos flavor. Instead, Doritos makes a Flamas-flavor chip. Perhaps the flavor of the Fiery DLT will be the same as the Flamas chips and Taco Bell just objected to the Spanglish (but what could be more Taco Bell than Spanglish?) or perhaps there’s some innovative new twisty on fieriness that we have yet to experience.