Univision Boasts That It’s Now the No. 1 Network in America

Steve Mandala, Univision’s executive vice president of advertising and sales, attends the 2013 Univision Upfront Presentation on May 14, 2013, in New York City.

Photo by Astrid Stawiarz/Getty Images

In the era of #humblebrags there’s something refreshing about a good old-fashioned brag, and here’s a heck of a brag from Univision about beating CBS, ABC, Fox, and NBC in the ratings:

If you read the fine print, you’ll see that they actually weren’t No. 1 overall, just No. 1 in “the demo” of prime-age adults, which is prized by networks and advertisers for business reasons. The demo really is a huge thing in the TV business, but as long as we’re talking advertising strategy rather than viewership aggregates, I’d imagine the Spanish-dominant and English-dominant audiences are pretty segmented anyway, so it’s not clear that this is meaningful competition in a business sense. But there’s no need to be churlish: This really is a huge achievement for Univision and a sign of the changing face of both the United States (bigger audience for Spanish-language TV) and of television (audience fragmentation killing once-dominant networks).