The New York Times Company has been on an asset-selling tear lately, seeking to maximize its cash position around its core asset—the New York Times and the NYT brand. The last extra asset standing is the Boston Globe, and now that’s up for sale.
But does anybody want it? The company tried to sell the paper once before and nobody was interested in buying it. The case against buying any legacy print newspaper is fairly clear. On the other hand, the case for the Globe is that it does have a very strong brand within its region, and its region is among the most affluent in the country. Here, courtesy of Forbes, are the richest people who live in Massachusetts in case someone wants to own it as an ego project.