Is Hotel Occupancy Back To Normal?

It’s too soon to tell, but Calculated Risk brings us evidence that the hotel industry may be back in full recovery mode. The chart above illustrates the heavy seasonality of hotel occupancy rates, such that January of a good year is worse for hotels than the August of the worst year on record. But we can see that at the end of 2011 and now again in the beginning 2012, occupancy rates are back up to an average level. Only time will tell if that actually holds up during the busy hotel season that starts in March but it’s a good sign.