Organic Water: It’s A Thing

Genius: “A German brand of bottled water called BioKristall has gotten the official go-ahead to market itself as organic water.”

I actually take this as a good sign. The sooner the basically meaningless organic branding exercise becomes obviously absurd, the better-off we’ll be. The idyllic imagines that the term “organic” is supposed to conjure up have long been mostly myth so we may as well move along to real environmental, public health, and humanitarian concerns and let people have their organic bottled water. After all, a bunch of filtered tap water really is made without pesticides.