There’s more to the new look of Slate than the logo, layout, colors, and new URL pattern. The new site sits on top of a new content management system that completely changes both the way editors and writers create stories and all the technology that puts that work on a webpage.
Even better, Clay is fast. It composes an article consisting of hundreds of components in less than a second. The total transfer size of our home page is half of what it was on the old site. In fact, in our quest for improved site speed, we managed to cut almost everything on the site in half. From our “first paint” (the time at which your browser starts actually rendering the pixels that make up a page) to the total number of requests your browser makes to render an article.
Rebuilding Slate.com with a new design and a new CMS in less than a year was a tremendous effort. I want to offer a huge thank you to the team at New York magazine for helping us get our footing when working with Clay. And I want to praise Slate’s ingenious and hard-working software engineers, designers, and product team, who put in lots of late hours and long meetings to get this far. We’re just getting started.