Hip Sells

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Wednesday, Oct. 18, 2006

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Will Hip Ads Boost Laptop Sales for HP?
Hewlett-Packard injects a little personality into a new ad campaign for the company's laptops—hip-hop mogul Jay-Z, for example, is a spokesman. Seth Stevenson says Hewlett Packard's ads are visually captivating, but might not work if consumers don't connect the product to the pretty pictures. Listen to the segment.

Tuesday, Oct. 17, 2006

Election Scorecard: Predicting the Vote
The U.S. midterm elections are still weeks away, but at least one influential Web site is already predicting the outcome for some key races. John Dickerson talks with Alex Chadwick about the site's "Election Scorecard." Listen to the segment.

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