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Advertising Info


Overview | Audience | Advertising Opportunities and Specifications |Contact Us

"Slate readers are more likely to be Key Decision Makers/Influencers than the audiences of Forbes, Wall Street Journal, New York Times, and Business Week."

Reach the Slate Online Community – 6 Million and Growing …

Each month, more than 6 million unique users seek to educated and engage with Slate content and Slate talent each month. The Slate audience is your target audience:

Educated. 75 percent of the Slate community has a college degree or more.

Affluent. One-third of the Slate community has a household income in excess of $100K.

Uniquely engaged. Whether they seek news and information (67 percent) or plan to purchase goods online (76 percent), the Slate audience is online to seek information and take action.

Ready to Spend. Nearly 80 percent of the Slate audience is within the peak earning years – 25-54 and nearly 40 percent are business decision makers.

Influential.

  • 270 Seek/Post Product Review
  • 268 Publish/update blog
  • 237 Purchased photography equipment
  • 270 Seek/give advice online

Active and Diverse. They book travel online (57 percent). They participate in sports and fitness (70 percent). They attend cultural events (46 percent) and frequently provide advice on politics/current events (35 percent).

Early Adopters. Nearly one quarter of Slate users frequently provide advice on technology. 30 percent shop online for home electronics. 70 percent watch streaming video online. Nearly two-thirds regularly visit blogs to give and receive information.

CONTACT US

Washington DC – Jeff Hand, (703) 469-2770
Eastern U.S. – Joseph Porcellini, (212) 445-4517
Midwestern U.S. / Texas / International – Wes Tyeryar (703) 469-2512
Western U.S. – Mark Crafts, (415) 248-1225

You may also call our central advertising number: (703) 469-2501 or complete our advertising info request form.


ADVERTISING OPPORTUNITIES AND SPECIFICATIONS
Slate offers a variety of advertising packages customized to help meet your marketing needs. For more information on how to advertise on Slate, send an e-mail to or call (703) 469-2501.

- We accept GIF, JPEG, Rich Media & Third Party Served ads.
- 30-second maximum for any animation.
- Ads in Slate e-mail newsletters cannot use rich media.
- Ad creative must have a 1-pixel border and/or colored background to differentiate from Slate's white and maroon backgrounds. WPNI reserves the right to give 24-hours notice prior to pausing a campaign if this spec is not met.
- Any sound must be user-initiated, defined as a click and not a mouseover or rollover, and clearly labeled with "Play" and "Stop" controls.
- Up to 100K in polite download is allowed.
- Up to 3 additional loads of up to 50K each may be initiated after a user moves their cursor over or clicks on the ad.
- The Flash frame rate must be less than 18 frames per second; twelve frames per second is preferred.
- Click here for WPNI Flash ad specifications. Specific rich media instructions available upon request.

ProductUnit SizeFile Size Non-Rich MediaFile Size Rich Media
Big Box300 x 250
336 x 280		20K30K
Skyscraper120 x 600
160 x 600
120 x 800		20K30K
Leaderboard728 x 9020K30K
Insider446 x 335KN/A
Left Rail Tools Tile120 x 605KN/A
Left Rail Tile120 x 2405K10K
Top Right Homepage Tile264 x 12010KN/A
Textlink, ROS45 characters,
including spaces		N/AN/A
RSS Feed Textlink, Plus LogoHeadline is 50 characters, including spaces. Logo is 82 X 24. Body text is two lines of text with 70 characters max/line
RSS Feed TextlinkHeadline is 50 characters, including spaces
Body text is two lines of text with 80 characters max/line
Textlinks, Travel Specials & Deals4 lines of text (must be a travel special or deal) -- 50 characters max per line and 120x60 jpg or gif5KN/A
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