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  • Can "Traceable Retail" Revolutionize How We Shop?

    Posted Tuesday, June 23, 2009 11:41 AM | By Samantha Henig

    A guest post from Double X writer Erika Kawalek:

    Rarely is the public let in on how clothes actually get made—the gritty world of sourcing, manufacturing, cross-ocean container shipping, distribution and slick marketing that goes into supplying that perpetually regenerating stock of textile novelties we call fashion.

    That may change. On June 7, the New York Times ran a story about the new barcode sticker called GS1 DataBars. DataBars store information that is useful to retailers, the kind of tidings that are meaningless to shoppers: inventory stats and sales data. I marveled at the possibilities of an enhanced version. What if we could...(To read the rest of this post, visit our new website DoubleX.com!)
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