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sponsorship
Samantha, Rachael, yes: Women over 40 are, if not yet terminal, terminally uncool. That seems to be the sole reason that More magazine
has not been able to attract the kind of advertisers you would think
would sign up for a magazine with 1.3 million readers whose average
income is $93,000. Ironically, More's advertising staple of
processed food manufacturers has helped insulate them from the ad page
drop-off suffered by magazines that rely on luxury brands. But the
notions behind this de facto ad boycott are themselves antiquated and
based on decades-old thinking about consumers ... (Read the rest of this post, or the whole conversation, in DoubleX.)