-
sponsorship
Emily, since I know you've been covering how marriages have been affected by the recession, I thought you would be interested in this little development: ABC has commissioned a sitcom about a Wall Street exec turned unwilling stay-at-home dad. According to Ad Age, the show stars Kelsey Grammer as a "Wall Street millionaire unhorsed by the collapsing economy and forced into a 'Mr. Mom'-like role at home with the family he hardly ever saw."
ABC is also developing a second show about beleaguered bankers, called Canned, which is about a group of twentysomething investment bank casualties. And Dana, you'll be glad to know that luxury coffee brands are already an object of loathing for the Canned kids. Says Ad Age:
Two brands singled out for particular scorn in the pilot episode are Starbucks and its Clover, the ultra-high-end stainless-steel coffee machine Seattle start-up Coffee Equipment Co. was selling for more than $8,000 per unit to well-heeled coffee aficionados before Starbucks acquired the brand for its stores last March.
If ABC thinks they're providing cutting-edge entertainment by lampooning Starbucks, they're probably facing a creative recession as well as a fiscal one.