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    @Oprah

    Posted Friday, April 17, 2009 11:30 AM | By Noreen Malone
    Oprah started twittering this morning, in what might become the ultimate realization of the personal branding medium. Just one hour after her first tweet ("HI TWITTERS . THANK YOU FOR A WARM WELCOME. FEELING REALLY 21st CENTURY ) she's approaching 100,000 followers-and gained about a thousand in the two minutes that I clicked away from her page and then refreshed. She could type gibberish, and the collective American consciousness would still be amazed that it was gibberish straight from her golden fingertips (cf: Shaq.)  She might have shared an O cover, but surely Twitter's follower count was tailor-made to pump Oprah back up to her stratospheric personal sea level.  How long will it take her to overtake Barack Obama? Ashton Kutcher? Can she top CNN? And how large of an Oprah bump will Twitter get? There's an increasingly symbiotic relationship between old and new media, but good old-fashioned red-blooded American television still has the upper hand-I think. Does Twitter need Oprah more for its brand, or does she need it more to keep hers relevant?
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