The XX Factor: What women really think.

Sarah Shops Saks

John Edwards' $400 haircut mattered because it added to the impression that he was a pretty boy. Sarah Palin's $150,000 wardrobe makeover, paid for by the Republican National Committee at the cash registers of Saks, Neiman Marcus, and Barneys, matters for a kind of opposite reason: It explodes the idea that she's a middle-class woman of the people. In a sense, this is unfair. If Palin was wealthy, she'd have had the leather boots and tailored suits already. And if her look is hugely important to the McCain campaign, or at least to the crowds she draws, why shouldn't the RNC pay for it? Isn't her image a legitimate campaign expense?

Two reasons why this doesn't fly, I think. The first is that the price tag is just too high, too many teacher and nurse and firefighter salaries. The second is that all this money spent on clothes, etc., points out exactly how much Palin is trading on her sexuality, her winks, her look. You're right, Hanna and Susannah, she's owning her sex appeal. All $150,000 of it.