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  Slate V: Watching "3 a.m."

  Posted Monday, March 03, 2008 6:31 PM | By Christopher Beam

  The online reaction to Hillary Clinton’s “3 a.m.” ad has ranged from analytical to rebutting to outright mocking. But what were people thinking as they watched it for the first time?

  There’s a new “Damned Spot” video up on Slate V that shows an audience's real-time reaction to the ad. Of the 554 viewers, the Clinton supporters are generally approving. Undecided voters and Obama supporters are neutral and vaguely disapproving, respectively, for most of the ad. But notice how their opinions plummet the second Hillary’s mug appears onscreen at the end. It looks more like visceral instinct than rational response.

  Filed under: Hillary Clinton, Ads

About Christopher Beam

• Christopher Beam is a Slate political reporter.

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