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    Clinton Video Blitz

    In the days before Super Tuesday, campaign strategy gets complicated. Apparently Hillary’s plan, at least in part, is to make a bunch of really weird videos.

    The first is an ad called “Freefall,” the main visual motif of which is a body hurtling through the sky. If Rudy Giuliani had done it, people would be accusing him of exploiting 9/11 imagery. That might be a stretch in Hillary’s case, but it’s still slightly discomfiting, even as a metaphor for the economy.

    The campaign has also posted a VH1 Behind the Music spoof called “Hillary and the Band,” presumably aimed at college kids. The joke: Hillary was once in a band, but she quit to run for president. The acting isn't bad, and it could have worked as a straight-faced parody. But then they go and undermine the premise: “Okay. Maybe Hillary doesn’t shred. But she will: Make College Affordable. Fight Global Warming. End the War.” As usual, it was fun until the message part.  

About Christopher Beam

  • Christopher Beam is a Slate political reporter.
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